Promote your raffle with a promo kit
Generate ready-to-use social posts, a supporter email, and poster copy from your raffle's details — then review, tweak, and post them yourself.
Writing promo copy is the bit most organisers put off. RaffleLink can draft it for you: from your raffle's own details, it generates social posts for each stage of your campaign, an email for your supporters, and copy for a printed poster.
Nothing is posted or sent for you
The promo kit only ever creates drafts. As the page says: "Review and tweak everything before you post; nothing is published for you." You copy what you want and share it yourself.
Where to find it
Open a raffle and choose Promote in its sidebar. It appears once your raffle is live — there's nothing to promote before then. You'll also see a Promote Raffle button right after you activate.
It's available to anyone on your team who can manage your raffle's emails and notifications.
Generating your kit
Choose Generate kit. It takes about twenty seconds, while it writes your posts, email, and poster.
Before you generate, there's an optional box: Anything to emphasise? (optional) — for example, "mention it's our 50th anniversary year." Anything you put there is woven into the copy.
What you get
A suggested schedule, plus social posts grouped by the moment they're for:
| Moment | When to post |
|---|---|
| Launch | Getting the word out at the start |
| Early-bird deadline | Nudging people before the early bird cut-off |
| Mid-campaign | Keeping momentum through the middle |
| Final countdown | The last push before sales close |
Each post is written for Facebook or Instagram (with hashtags), and suggests an image to pair it with.
You also get:
- A supporter email — subject line and body, ready to paste into your newsletter tool.
- Poster copy — a headline, subheading, the key facts, and a call to action.
Using it
- Copy any post to your clipboard.
- For the email, Copy email (formatted, pastes straight into Gmail or Outlook) or Copy HTML if your tool wants raw HTML.
- For the poster, Print A4 poster produces a printable, branded poster with a QR code to your raffle — or Copy poster copy to use the words elsewhere.
Not happy with something? Each post, the email, and the poster have their own Rewrite button, so you can redo one piece without regenerating everything.
Good to know
- Keep it current. If you change your raffle's dates, prizes, or prices after generating, you'll see a nudge to Regenerate kit so the copy catches up.
- There are daily limits — 5 full kits per raffle per day, and 20 individual rewrites. Plenty for a normal campaign.
- It's a draft, not a fact-check. Read it before it goes out; it's written from your raffle's details, but the words are yours to own.