Promote your raffle
Ready-to-copy posts and emails for each stage of your campaign, built straight from your raffle's details.
Writing promo copy is the bit most organisers put off. The Promote page does it for you — it lays out a suggested timeline for your campaign and gives you ready-to-copy posts and emails for each stage, all built straight from your raffle's own details.
The Promote page has three tabs: Campaign Timeline (this article), Seller Leaderboard, and Promo Designs for posters and social graphics.
Nothing is generated, posted, or sent for you
Everything on the page is worked out from your raffle's details — there's no AI generation step and no waiting for it to write. And nothing is published or emailed on your behalf: you copy what you want and share it yourself.
Where to find it
Open a raffle and choose Promote in its sidebar. It appears once your raffle is live — there's nothing to promote before then. You'll also see a Promote Raffle button right after you activate.
It's available to anyone on your team who can manage your raffle's emails and notifications.
Your promotion timeline
The page builds a suggested timeline from your raffle's dates — up to six moments, each with content ready to copy:
| Moment | What it's for |
|---|---|
| Announcement | A heads-up before sales open |
| Launch | Getting the word out at the start |
| Early Bird | Nudging people before the early-bird cut-off |
| Mid-Campaign | Keeping momentum through the middle |
| Final Days | The last push before sales close |
| Results | Sharing the outcome afterwards |
You'll only see the moments that apply to your raffle — for example, Early Bird shows up only if you've set an early-bird draw.
No dates yet?
If your raffle doesn't have start and end dates set, the timeline can't be built — you'll see "Set your raffle's start and end dates to see your promotion timeline." Add them and it fills in.
Pick a channel and a tone
Open any moment and you'll get the copy written three ways — for Email, Instagram, and Facebook (the social posts come with hashtags).
You can also set the tone to match your organisation's voice. There are five: Warm (the default), Professional, Heartfelt, Energetic, and Playful. Switch tone and the wording changes to suit.
To use a piece:
- Social posts — copy to your clipboard ("Copied to clipboard") and paste into Facebook or Instagram.
- Email — copy the formatted version ("Copied. Paste straight into your email tool") and drop it into your newsletter tool.
Posters and social graphics
Posters have moved to their own tab. Promo Designs lets you build an A4 poster with a QR code, or a social post, story or square graphic — picking a theme, editing the text, and swapping the picture. See Promo Designs.
Personal share links and the seller leaderboard
On the Promote page's Seller Leaderboard tab, every active member of your team gets their own link to your raffle page. Copy a person's link (Copy link) and hand it to them to share around their groups, emails, and socials — any online sale that comes through it is credited to them.
The leaderboard then shows, per person:
- In person — the sales they took at the Ticket Booth (cash, EFTPOS, and Tap to Pay).
- Via their link — online sales credited to their personal link.
- Total raised — the two combined, in dollars and tickets. Rows are ordered by this total, so it reads as a leaderboard.
This closes a long-standing gap: the booth could always tell you who sold tickets in person, but a volunteer who forwarded the raffle to their newsletter or community group got no credit. Now they do — however they sell.
A few things worth knowing:
- The links are safe to publish anywhere. A personal link only tags who gets the credit — it doesn't sign anyone in or grant any access.
- Ticket Sellers can grab their own link straight from the booth — the Share My Link item in the booth menu shows it with a QR code buyers can scan on the spot. See The seller experience.
- Affiliates and Independent Organisers see themselves and their own sellers on the board, not the whole organisation.
Good to know
- It's always current. Because the content is built from your raffle's live details, changing your dates, prizes, or prices updates it automatically — there's nothing to regenerate.
- Read it before it goes out. The words are a strong starting point, but they're yours to own — give them a once-over and tweak anything to sound like you.