Notify the winners
Telling your winners — with a message you control.
Once you've drawn, the winners need to hear the good news. RaffleLink lets you send that message yourself, so it sounds like your organisation rather than a generic system email.
Send the winner email
On the Draw & Timeline tab, the Notify winners step gives you a Preview & Send Email button. It opens a composer where you write the message — congratulations, and importantly, what happens next: how they'll receive their prize, who to contact, any details they need to claim it. This email goes to the winners.
Announcing the result to everyone (optional)
If you'd also like to tell everyone who took part — not just the winners — there's a separate, optional Send Results Announcement Email action under the Publish results step. It's a nice touch for community raffles where the result is part of the story. So there are two distinct emails:
- Preview & Send Email (Notify winners step) → goes to the winners.
- Send Results Announcement Email (Publish results step) → goes to all ticket buyers, and is optional.
What to put in the message
A good winner email covers:
- Congratulations — they won, make it feel like it.
- Which prize they've won (if you had multiple).
- How they'll get it — pickup, delivery, a call from you, whatever applies.
- Who to contact and by when, if they need to claim or arrange collection.
The clearer this is, the fewer follow-up questions you'll field.
Winners are people who gave you their email
Remember that your winners reached their tickets through the email on their order — so the notification goes to that address. If a winner's email was wrong, you may need to update their contact information first. And if a winner doesn't respond, see If you can't reach a winner.