Your raffle analytics

The Analytics page for a raffle tells you how it's tracking — what you've raised, how tickets are selling over time, and where the sales are coming from. If you run both online and in-person, it's also where the two channels are pulled apart.

The headline numbers

At the top you'll see the figures that matter most. The key one is Net Fundraise — what your raffle is actually raising for your organisation, across every channel, after fees. (For exactly how it's calculated, see How the money works.)

The channel split

If your raffle takes both online and in-person sales, analytics separates them so you can see each clearly:

• RaffleLink Sales — processed by RaffleLink (online purchases today; Tap-to-Pay booth sales soon).
• Cash & POS Sales — collected directly by you at the booth (also shown as Ticket Booth Sales in some places — same money).

A raffle that only sells one way shows a single column; a hybrid raffle gets the split. The tooltips on the page explain each term in situ.

Sales over time

A chart of daily sales shows you momentum — where the spikes are (often right after you send an email or share the link), and whether you're building toward your close. Use it to time your nudges: a quiet stretch is a good moment for a "draw's coming up" email.

Other breakdowns

Depending on your raffle, you'll also find:

• Top transactions — your largest orders.
• State breakdown — where your buyers are.
• Export — pull the underlying data to a file (see Tax invoices and reports for the full set of downloads).

Two names, same money

You'll notice in-person sales sometimes labelled Cash & POS Sales and sometimes Ticket Booth Sales. They refer to the same thing — money you collected directly at the booth rather than RaffleLink processing it. The "Cash & POS" framing emphasises how it was paid; the "Ticket Booth" framing emphasises where it came from.